We were founded on the knowledge that people are now content controllers. Whether buying for themselves or businesses, media maturity and technological savvy enable people to ignore the noise of traditional advertising and find relevant conversations, stories and communities they want to engage.At Popskull, we delve into your brand, target market, and competitive space. We uncover the Common Ground that connects them all. We then do the critical and most difficult task: we translate the Common Ground into sophisticated creative executions.